To talk numbers, let's go back to school...

A lot of candidates can pass an exam at 95%, but very few pass it at 100%. Finding the solution to solve the remaining 5% can sometimes be an insurmountable task.

It's exactly the same for a product that is 95% natural or 100% natural.

And we go even further, 99% natural is NOT AT ALL like 100% natural. 

Stop teasing, let's get to the explanation. Behind these 1, 2, 3, 4, or 5% of "non-natural" ingredients, here's what is hidden:

(Very often) preservatives!

Their role? To destroy bacteria to preserve the formula.

But in their fight, they also attack the good bacteria on your skin, that's a shame…

Some examples of preservatives that you won't find in a 100% natural face cream: Potassium sorbate/Sorbic acid, Dehydroacetic acid/Sodium dehydroacetate, Sodium benzoate/Benzoic acid, Benzyl alcohol (note that the latter is also a listed allergen, quite a performance!).

(Occasionally) petrochemical-derived polymers!

Their role? To thicken or stabilize formulas.

But in passing, they sometimes form an occlusive film on the surface of the skin. Suffocated skin, not great!

Some examples of polymers that you won't find in a 100% natural face cream: Carbomer, Acrylates/C10-30 Alkyl Acrylates crosspolymer, Ammonium Polyacryloyldimethyl Taurate Copolymer, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer.

(And even sometimes) ingredients suspected of being endocrine disruptors

Their role? They can have multiple roles: preservatives, sunscreens, whitening agents, etc. They are the most insidious because they disrupt hormonal balance but their consequences are often only seen in the long term. The hormonal system is imbalanced.

Some examples of endocrine disruptors that you won't find in a 100% natural face cream: Triclosan, Salicylic acid, Benzophenone, Cyclomethicone.

So how do we at Novexpert achieve 100% natural formulas?

• a patented innovation 0 preservatives + a factory with pharmaceutical standards guaranteeing products with 0 bacteria at the exit
• an extreme requirement: over 1000 ingredients not yet banned on the market but still dubious that we forbid ourselves!
• time to formulate differently and without marketing pressure!
• Hundreds of trials to find natural alternatives that are stable and effective. On average, it takes 4 years to develop a formula that meets our drastic charter, compared to 1 to 2 years in the cosmetics industry.

So, we naturally invite you ;-) to carefully read the ingredient lists (INCI lists). Many apps will accompany you. Otherwise, visit one of the most well-known sites in the field: Que Choisir.

Your skin is 100% natural, your care should be too!