In 2017, a study* revealed that French women use 16 beauty products per day! Over nearly 50 years, that corresponds to 300kg of products absorbed through the skin.
The science is correct. The source is cosmetics but the end point is … your blood, your urine and even your breast milk! How long do these molecules remain in your body? Nobody knows but the studies are unanimous: we are all contaminated.
Now that you know…. What are you going to do about it? Probably like us, you want to prioritise the most biodegradable ingredients possible. Obviously of 100% natural origin and certified by independent organisations. This is our engagement with no compromises.
*Study carried out by the Université de Bretagne Occidentale on “The probabilistic assessment of the exposure of the French population to cosmetic products”.
Novexpert is first and foremost a research centre run by scientists. As it is they who run Novexpert it is easy to imagine their priorities. They make products that conform to their scientific convictions. Not to marketing.
Our trademark is the formula, it must be the embodiment of our findings. The most emblematic is Novaxyline, which has an exclusive patent. Inspired by the mystery of the centenarians from the Island of Okinawa, this anti-age agent draws on very specialised technology : Epigenetics, which measures the close link between the environment and gene activity.
Let’s be clear: we make the products that we dream about hoping that you will share our tastes and our values. The path to effectiveness often lies in very high concentrations: 25% of complex vitamin C, 1,6% of pure hyaluronic acid… less words and more figures.
More than 50% of women worldwide claim to have sensitive skin. For a minority, reactive skin has become the norm. This fact lies at the heart of the Novexpert laboratories formulation charter.
You are perhaps not aware but European rules require brands to mention on their packaging the added allergens over a certain threshold. The total number is 26* and these allergens are often present. Novexpert’s engagement is clear: you will not find any allergens on our list of ingredients.
Why do things half-heartedly? With the exception of Lip’Up , were the mucous test cannot be verified, all Novexpert products are hypoallergenic. An additional guarantee? No, an obligation for Novexpert.
*Allergens listed according to annexe III of European (CE) nº1223/2009.
We are accountable to you, and that means putting ourselves constantly and entirely in your shoes. Whatever your situation, you shouldn’t need to question our formulas. The entire range of Novexpert’s skincare has no precautions or warnings for pregnant or breastfeeding women. It’s clearly written in black and white.
False alerts or legitimate polemics, doubting this or that ingredients leads you to ask questions. Novexpert’s emphatic response is that Novexpert’s skincare is 100% of certified* natural origin and is free from hundreds of controversial molecules.(see more)
* With the exception of the Booster with Vitamin C
Every time we return from a trip we marvel at the uniqueness of our world. France occupies a very special place when it comes to beauty and we naturally draw on its excellence through universities, researchers and technicians. But also through craftsmen, creators and sometimes artists...rest assured, everything is conceived of and made in France.
"Novexpert is a breath of freedom and engagement. It’s the least we can do for you. You allow us the ultimate luxury of living according to our ideals, to combine the unpretentious with the remarkable. Thank you very much!"
If these few words have sparked your curiosity come and discover my unapologetic and sometimes alternative look at conventional beauty. Health, wellbeing, nutrition and cosmetics… I regularly share thoughts on these subjects in my posts.
Now you know! The scientific journals are categorical: our bodies are contaminated to a certain extent by cosmetics. Is it still possible to keep going on with our eyes closed - as if nothing is amiss? Of course not.
Confronted by these polluting chemicals, Novexpert has always veered on the side of caution and now science confirms our stand. Now is the time to be in sync with our instincts.
We are committed to guiding and informing the consumer on cosmetics in a truly objective manner. In our product details you will find all of the ingredients with a clear explication of their principle actions.
In society, power is too often in the hands of the “marketeers” and financiers. This isn’t a derogatory judgement, simply the truth.
Before becoming a brand, Novexpert is first and foremost a research centre. A sanctuary for researchers and doctors, whose priorities and formulas reflect their scientific beliefs not the marketing trends. At Novexpert, the power lies with those who create the formulas not those who dress them up to sell them.
Everything is IN the product not in the packaging.
We are accountable to our consumers and we dare to say no to meaningless and useless innovations. We are lucky to be free to say yes to sharing rights and obligations.
The goals of Novexpert are decided collectively. The main founders solved two of the biggest stress factors in the workplace – the question of meaning and personal satisfaction.
Excellence in research is in our DNA: demanding yet stimulating. Keeping our objectives and our values in balance is both the means and the end of Novexpert. Everyone is implicated in this shared purpose. Shared decisions are taken over the budget, recruitment, profit sharing, the direction of research topics and even the pricing of the products!